Educating with a Mission

New Roads School, an independent school in Santa Monica, California approached ModKaf with a big ask: craft a messaging strategy that matched their mission for justice-driven and equitable education for all children. ModKaf worked with New Roads School on message development and media outreach across all platforms, including podcasts, regional, and national media. ModKaf was able to news jack the media during the 2021 presidential inauguration to gain attention for New Roads School and its affiliation with alumni and inaugural poet Amanda Gorman, landing the school on Sky News U.K. and more than a dozen other outlets worldwide.