Getting Cited by AI Isn’t a Strategy. It’s a Signal
If you’ve recently been pitched by an agency promising to get your brand “cited by ChatGPT” or “featured in AI answers,” you’re not alone. We’ve seen a surge of these services in the last few months, all capitalizing on the hype and confusion around generative AI. Some even offer “AI citation optimization” or w
How TikTok is Changing the B2B Social Media Marketing Game
TikTok redefined the social media landscape with its wildly popular and pervasive microcontent sharing, but how has the platform disrupted traditional social media platforms and ushered in a new era of influence? TikTok quickly emerged as a game-changer, reshaping the landscape of social media. Although TikTok was beaten to mark
How to Evaluate and Choose an Agency: What AI Tools Won’t Tell You
This blog was not written by AI. But it could have been. Starting out on your agency evaluation and selection journey can be a daunting process and it may be tempting to turn to an AI tool like ChatGPT to get an idea of where to begin. That’s a pretty good first step and you […]
Communicating in a Fast-Changing World: Lessons from a Journalist-Turned-CEO
Seven years ago, I embarked on a journey to balance my personal life and professional passion for storytelling by founding ModKaf, a communications consultancy. While the role of a former journalist is very different from that of a communications consultant, the essence of our work remains the same: how to make our message reson
The Power of High-Quality Content in a Subscription Model
In today’s digital landscape, where information flows freely and competition is fierce, the ability to captivate your audience’s attention has become the ultimate currency. Effective communication has evolved from a luxury to a necessity, and at the heart of it lies one crucial element: content. Content is the bridge
Getting Cited by AI Isn’t a Strategy. It’s a Signal
If you’ve recently been pitched by an agency promising to get your brand “cited by ChatGPT” or “featured in AI answers,” you’re not alone. We’ve seen a surge of these services in the last few months, all capitalizing on the hype and confusion around generative AI. Some even offer “AI citation optimization” or whisper abo
How TikTok is Changing the B2B Social Media Marketing Game
TikTok redefined the social media landscape with its wildly popular and pervasive microcontent sharing, but how has the platform disrupted traditional social media platforms and ushered in a new era of influence? TikTok quickly emerged as a game-changer, reshaping the landscape of social media. Although TikTok was beaten to market by plat
How to Evaluate and Choose an Agency: What AI Tools Won’t Tell You
This blog was not written by AI. But it could have been. Starting out on your agency evaluation and selection journey can be a daunting process and it may be tempting to turn to an AI tool like ChatGPT to get an idea of where to begin. That’s a pretty good first step and you […]
Communicating in a Fast-Changing World: Lessons from a Journalist-Turned-CEO
Seven years ago, I embarked on a journey to balance my personal life and professional passion for storytelling by founding ModKaf, a communications consultancy. While the role of a former journalist is very different from that of a communications consultant, the essence of our work remains the same: how to make our message resonate and [&
The Power of High-Quality Content in a Subscription Model
In today’s digital landscape, where information flows freely and competition is fierce, the ability to captivate your audience’s attention has become the ultimate currency. Effective communication has evolved from a luxury to a necessity, and at the heart of it lies one crucial element: content. Content is the bridge that conn