Content capital is the end result of our hands-on, data-driven approach to know the ins and outs of your brand as well as your competition. Once we develop your perspective, we then generate a pipeline of ideas and messaging— a production line of engaging new and repurposed content that builds on your brand equity across all of your communication channels.
We’ve assembled a team of copywriters, designers and copyeditors that are unrivaled in expertise and experience. Our copywriting services are relied on by brands who are serious about crafting innovative messaging for their blogs, websites and campaigns.
We measure your success by the behaviors of your audience in reacting, sharing and searching out your content capital.
• Target audience persona development
• Content audits
• Content development
• Content editing
• Social media alignment
A brand is only as strong as the character and content behind it. Through content development, we help you position the clear advantages of your brand and create an emotional attachment shared consistently across all of your channels. We incorporate long-term business goals into every brand strategy and ensure your brand evolves and adapts with your audience.
- Brandstorming workshops
- Brand development
- Brand positioning
- Competitive Analysis
- Target audience development
“ Over time and cultures, the most robust and most effective form of communication is the creation of a powerful narrative.”
— Howard Gardner
What’s a story without a hook? We come armed with decades of expertise to pitch content that sticks and build credibility with the media. In our view, clients are not just sources for stories, they are content capitalists that must consistently grow (develop) and harvest (promote) content that the media will actively seek out and report on.
• Media Analysis
• Media training
• Media relations