In this three-part series, ModKaf explores how to build a sustainable and enviable culture using a holistic approach. In part one, we highlighted the importance of developing an authentic leadership voice. But as we discuss in part two, leading is as much about listening as it is about speaking when it comes to inspiring employees.

Leadership is personal — that’s why every leader should develop their own individual playbook to define the values that will shape their sense of self inside and outside of an organization.

Every day we see examples of leaders across every industry using Twitter as an instant gratification tool versus a long-term strategic communications channel. How do you enable leaders to exercise transparency and authenticity on Twitter while preserving their company’s reputation?